Pricing Strategies: Harvesting Product Value

This book provides a simple unified system for setting and managing prices based on basic research, and is used in dozens of college and MBA classes all over the world. It demystifies the math necessary for making pricing decisions and includes updated examples and exercises.

Format: Paperback / softback
Length: 424 pages
Publication date: 24 February 2023
Publisher: SAGE Publications Ltd

This comprehensive book, penned by a renowned pricing researcher, presents a straightforward and unified framework for setting and managing prices. The pricing strategies outlined are rooted in extensive research and can be broadly applied across products, situations, and time periods. As a result, students gain a deeper and more versatile understanding of this crucial aspect of business.

The author simplifies the mathematics required for making pricing decisions. Using clear and concise language, he elucidates in great detail how to employ expected value, multiple regression, price elasticity, and generalized breakeven analysis to crucial pricing tasks. He adopts a descriptive approach to explaining mathematical techniques, making formulas appear as more detailed specifications of intuitive ideas.

Widely used in dozens of college and MBA classes across the globe, Pricing Strategies has now been updated in a second edition. This revised edition features updated examples and exercises, as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing.

Robert M. Schindler holds the position of Professor of Marketing at Rutgers University, USA.

Weight: 826g
Dimension: 189 x 246 x 26 (mm)
ISBN-13: 9781526494412
Edition number: 2 Revised edition